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Cleveland Jewish News recently named Zinner & Co. Partner Susan Krantz, CPA, CGMA, one of 18 Difference Makers for 2022. 

Krantz joined Zinner & Co. in 1990 and was named a partner in 1999. She possesses over 30 years of experience in audit and assurance. 

Over the past few weeks, some of our local commercial lenders have slowly begun to open their online portals to allow those businesses who received Paycheck Protection Program (PPP) Loans to file their applications to obtain forgiveness of the debt related to qualified expenses.

While the loan application process was a heated fury of business owners rushing to obtain the much needed funds so that they could continue to employ and pay their employees, retain health insurance coverage and pay their rent, the loan forgiveness process seems to be occurring at much less of an accelerated rate. Although credit should go to the Small Business Administration for issuing some guidance to the lenders who have extended these loans, not all the related questions have been answered.

Having been a CPA for over 30 years, I can honestly say that the last three months of my career have been some of the most challenging, but also some of the most rewarding. 

The coronavirus pandemic has changed the way that all of us work and also how we see the world.  For many years, I cherished the role of being my clients “most trusted advisor.” This meant I provided financial counsel related to income and estate tax matters and assisted in management consulting projects to help business owners maximize their profits. While all of these types of engagements brought value to the business owner, little did I know 2020 would transform my role to becoming a “front line” worker.

The Western Reserve Historical Society was the perfect setting for the Smart Business Magazine Business Longevity Awards celebration held August 3.

The firm, along with 43 other regional companies, were lauded for 50+, 75+, or 100+ years in business. “We’re thrilled to again be recognized by Smart Business Magazine for our 79 years in business and more so, that we are able to serve clients, many who are multi-generational, with solid, sustainable, and practical accounting, tax, and consulting services,” said Brett Neate, CPA, Partner.

(L to R: Partners Brett Neate, Howard Kass, Sue Krantz, Gabe Adler. Not pictured, Robin Baum)


Check out Manaing Partner Robin Baum in the OSCPAs new video. Learn how Zinner & Co. and the accounting industry is redefining successful careers and helping to grow businesses and the state economy.

OSCPA Advancing the State of Business

Based on presentation by Robin Baum at the 2016 Cleveland Boy Scout Estate Planning Seminar. Article submission to the Ohio Probate Law Journal