While the logo colors of Zinner & Co. are blue and silver 51 weeks of the year, purple was the weeklong preference from March 21- 26. Purple Day is an annual international celebration to create awareness and support for epilepsy and related seizure disorders. What began as a small initiative in 2008 by a young girl in Nova Scotia is now supported annually on March 26th by people in countries around the world.
“We are thrilled to participate in this annual event. In addition to our deep-rooted spirit of philanthropy, we also work to help others outside the firm learn about and better understand this chronic disorder,” said Partner Sue Krantz, CPA.
Epilepsy affects about 2.3 million adults and 467,000 children 0-17 years of age in the United States, more than Parkinson's disease, cerebral palsy, multiple sclerosis and muscular dystrophy combined. Of the major chronic medical conditions, epilepsy is among the least understood even though 1 in 3 adults knows someone with the disorder.
“Employees have been very creative with their show of support.
In addition to the office adorned with purple flowers and decorations, many made a donation to wear purple clothing throughout the week; some went as far as having purple nail polish, purple glasses and purple tennis shoes,” Krantz added.
"Our Firm brought in lunch from California Pizza Kitchen on the day where they donated a portion of their sales back to the Epilepsy Association." The week concluded with a purple-themed basket raffle and purple snacks and treats.