Blog & Newsroom

Your organization’s website should be one of your most valuable assets. It’s like a 24/7/365 salesperson that is constantly generating new sales leads and customers. However, if your website isn’t designed with mobile, you’ll be lucky if anyone sees it at all.

These days, it feels like everyone is on social media. The numbers bear that out - 69% of the population is on at least one social media platform and if you eliminate senior citizens the percentage gets significantly higher. So how do you use the ubiquity of social media to grow your business or not-for-profit?

If you’re a business owner, there’s a good chance you receive lots of emails and phone calls promising you a spot on Google’s 1st page of search results. While it would be great to rank every time someone in your market searches for what you do, getting to a top ranking can be complicated and takes time.

Next to your customers, your employees should be your most valuable asset. They are the face and image of your company to your customers and prospects. But good workers are in high demand and it can be hard to keep your best and brightest.

You’ve put your blood, sweat and tears into creating and building a business, but at some point it will be time to think about how to sell it and move onto the next phase of your life. A key consideration for what the “next phase of life” looks like is often dependent upon how much your business is worth.

If you are burning the candle at both ends, sooner or later it’s going to catch up with you. That’s reality. No matter how passionate you are about your business, no matter your level of drive to succeed, if you push too hard for too long you will experience burnout.

Zinner & Co. played host to a benefit fundraiser for the College Now Greater Cleveland’s “Bag Lady” event scheduled for Thursday, September 12, 2019 at the Great Lakes Science Center.

Ask the Expert: I recently moved. I set up mail forwarding with the U.S. Postal Service, is there anything else I need to do?

Setting up mail forwarding is a great start, but there are a couple more steps you should take:

You’ve decided that it’s time to try your hand at real estate investing. You’ve read about the potential tax savings and you want to give it a try…great! But before you jump in, there are a few important things you should think about to ensure you’re protecting your personal assets and optimizing your tax position.

It’s June and that means lots of young folks are graduating. For those of you getting ready to walk across the stage and receive your diploma…CONGRATULATIONS! Now, it’s time to start “adult-ing”.